Partnership Eyeota en Whooz

Eyeota partners with Whooz

Wij hebben onze online mogelijkheden recentelijk verder uitgebreid door een partnership met Eyeota. Eyeota is een vooraanstaande leverancier van data voor online targeting. Hierdoor is onze (Mosaic) data nu naast Adform ook in alle andere vooraanstaande DSP’s beschikbaar. Lees het persbericht van Eyeota over onze samenwerking. 

Eyeota, the global leader for audience data, and Whooz, a leading segmentation expert, have announced a partnership to bring Whooz Audience segments to the Eyeota Marketplace, giving advertisers the ability to utilize audience data segments providing insights on 7.6 million households in The Netherlands.

What is Whooz Audience?

Trusted by marketers and advertisers from The Netherlands for over 20 years, Whooz large data set is built from information gathered from a large majority of households present in the Netherlands. This household data is collected through the use of multiple sources, such as Mosaic, which aggregates multiple data sources – census and sociogeographic data.

Whooz Audience Segments comprise of 250+ difference audience segments including Mosaic, household demographic data, existing automotive owners and consumers with intent to purchase an automotive.

Arjan van den Akker, Managing Director of Whooz says, “This partnership enables all advertisers in The Netherlands to segment on Whooz data and empowers them to minimise waste and maximise online conversion ratio’s in all available DSP platforms in The Netherlands. By using Whooz data in Eyeota’s Marketplace advertisers can further manage their spend and take conversion to new heights.”

Kevin Tan, CEO and Managing Director of the Americas at Eyeota, says, ”It is with great enthusiasm that we announce this new partnership with Whooz, bringing their demographic and intent segments to marketers around the world. Drawn from over 7 million unique households within The Netherlands, Whooz segments are a prime example of how scale enhances data quality. There is no doubt that advertisers will be able to improve their digital strategies through the use of their segments.” 

Where can you find Whooz Audience Segments?

Whooz audience data segments are now available on major platforms including: Google Platforms, Youtube, IgnitionOne, MediaMath, AppNexus, theTradeDesk, One by AOL, Turn, DataXu, RadiumOne, RocketFuel and Audience Science.

For a complete listing of all available segments and volumes available from Eyeota, visit our new and improved Audience Report Dashboard.

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