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Knowing who your customers are, how they behave in terms of spending and how they are triggered.
Whooz has developed a segmentation specially for (non-food) retail,that sketches a clear picture of all Dutch households and answer questions such as:
- What does the household look like in terms of size, age and income?
- How much does a household spend on retail annually?
- What motivation is behind the purchases?
- Do they shop online, offline or both?
More information about our Shopping Segments?
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