GetWhizer

Smart data use for
customer-segmented communication

Over the past thirty years, we have established an impressive track record as the leading supplier in the field of consumer segmentation. Our goal is to provide you with tools and services that help you successfully implement marketing and segment strategies.

Whether you want to focus on acquiring, managing or further developing profitable customer relationships, we can deliver a comprehensive portfolio of segmentation solutions to help your company grow.

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Get Whizer

We are convinced that insight into behavior only has real value if the context in which that behavior takes place becomes clear. With the help of our well-known data product Whize, we offer this information for every household in the Netherlands. This will provide you with insights into the type of house, the environment, the consumers who live there and what their needs are.

Whize is a powerful cross-channel consumer classification designed to help you understand the demographics, lifestyles, preferences and behaviours of all households in the Netherlands in extraordinary detail. We have developed a wide range of support materials to help you interpret our Whize segmentation model. These enable you to obtain optimum results using the information Whize generates.

WhizeSegments

A new generation

Dutch society is changing constantly. To continue to paint the most accurate picture of Dutch consumers, we launched a completely new generation of our segmentation in 2019.
 
The Netherlands is home to over 7.7 million households in total, and Whize is designed to describe and classify them all. The households are represented in 59 subsegments, which have been grouped into 11 segments. The result is a classification that sketches a clear picture of Dutch consumers in terms of their sociodemography, lifestyle and behaviour, and not least their spending patterns. This gives you the most accurate insight into the Dutch consumer.

Dreaming and Getting By

A_Dromen en Rondkomen_subpage
SEGMENT A
Dreaming and Getting By

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Young and Hopeful

B_Jong en Hoopvol_subpage

SEGMENT B
Young and Hopeful

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Frank and No-Nonsense

C_Volks en Uitgesproken_subpage

SEGMENT C
Frank and No-Nonsense

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Modest-Means Seniors

D_Bescheiden Ouderen_subpage

SEGMENT D
Modest-Means Seniors

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Dynamic Urbanites

E_Stedelijke Dynamiek_subpage

SEGMENT E
Dynamic Urbanites

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Simply Average

F_Gewoon Gemiddeld_subpage

SEGMENT F
Simply Average

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Cosy Empty Nesters

G_Gezellige Emptynesters_subpage

SEGMENT G
Cosy Empty Nesters

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The Great Outdoors

H_Landelijke Vrijheid_subpage

SEGMENT H
The Great Outdoors

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Planning on the Run

I_Rennen en Plannen_subpage

SEGMENT I
Planning on the Run

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Carefree and Active

J_Zorgeloos en Actief_subpage

SEGMENT J
Carefree and Active

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Life of Luxury

K_Luxe Leven_subpage

SEGMENT K
Life of Luxury

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